Advertising has become this weird thing.
We all hate ads, we hate being advertised to, and in some instances, an overabundance of advertising will actually push us away from a product. I can’t be the only one that refuses to go to O’Reilly’s now because of the 15 second ad after every fourth song on Spotify.
Advertisers have to find that “sweet spot,” the point in which advertising isn’t overbearing, yet it is still effective. I have no problem being advertised to, in fact I welcome it, but there is that fine line, one that differs for every person, that you have to be careful not to cross, because at that point you’ve lost your audience and your ads mean nothing to us.
So, as 2016 comes to a close, what are some great ways to get your product to the masses? What will come off the most sincere and most effective? We’ve highlighted a couple startups and companies we feel will be making a big splash in the coming year. Check them out below!
1. Gamewheel
Banner ads are becoming played out. User engagement is down and we’re desensitized to them. Gamewheel is a company that wants to make ads fun again by gamifying native ads for your business. The process is ridiculously simple, and Gamewheel takes care of almost everything to bring your business or website to large numbers of people by offering fun little games that eventually lead to your product.
By using something like Gamewheel, you can attract more eyes to your service and get much higher click-through rates.
2. StickerRide
While much different than the previous idea, StickerRide could prove to offer a unique advertising experience that will stick in potential customers’ minds. The premise is simple, use vehicles to give your business rolling advertisements. StickerRide has worked with companies like Marvel and Gillette, so it’s safe to say they know what they are doing.
Read more on http://thenextweb.com/insider/2016/12/19/some-of-the-best-advertising-methods-to-consider-as-we-head-into-2017/
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